E-commerce / Branding · 2026
JouriBeauty
Full bilingual (Arabic/English) e-commerce-ready site for a beauty/makeup brand in Baghdad. Architected for products, payments, and a soft launch.
Client
JouriBeauty · Baghdad, Iraq
Year
2026
Category
E-commerce / Branding
The problem
The founder, a young entrepreneur in Baghdad, had a beauty brand but no digital home. She wanted elegance, not loudness, and reach in two languages: Arabic as mother tongue, English for the wider market. Her previous web presence was an empty placeholder with no structure.
My approach
I designed the site around one decisive principle: Arabic as the default, English as the secondary language — not the other way around. SEO automatically indexes the Arabic content. The English translation lazy-loads from a JSON file. A Supabase backend is ready for the waitlist and the eventual e-commerce. The design is 'soft & elegant' — blush, sage, and gold — without the generic tech-blue.
The result
Fully RTL-correct, WCAG-compliant, PageSpeed-friendly. The waitlist frontend works immediately; the Supabase integration is one HTML line away from activation. Ready for a live launch without rewrites.